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Character brand creation

Buddy’s Club at Sands Beach Beachfront Resort

As part of the brand creation programme at Sands Beach, the task was to develop a brand for the children’s entertainment service. The brand was to centre around the resort mascot, Buddy the dog. I crafted a character which was based on the physical costume used for the Buddy mascot. This was then integrated into the logotype and a host of applications related to ‘buddy’s club’ including printed matter, signage, web, apparel, and souvenirs.

The result is a more engaging experience for children and a happier parent.