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Camel House Concerts

Brand development

Privately owned classical concert venue and vacation stay, Lanzarote

The task was to create a branded look & feel for a classical concert venue which also has additional offerings – holiday rentals and an artist in residence programme. I devised a core idea which tied together all the offerings and a creative approach for a range of communication tools and promotional pieces.

A strategic plan for the website was devised and a marketing plan for 3rd party advertising.

The result is greater customer awareness, improved perception, increased visitor numbers.

2015 UPDATE: A new multilingual website to present the offering in a modern effective manner. Observing the brand originally created, but to build more drama into the user experience.

thecamelhouse.com

photography: clients own

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