Restaurant in the Village of Teguise, Lanzarote, Canary Islands
The task was to revitalise the image of this local restaurant to improve customer awareness, grow the business and identify new markets.
I devised various solutions to address these problems, both strategic and creative.
A simpler name, new signage systems, a new approach to the menus, interior design, additional offerings, to define the space, all added to improve the customer experience. A new web site with many marketing tools to build customer awareness and community, along with printed promotional matter enabled better communication with customers to build retention. A design toolkit was created for the client to enable them to create their own branded material, with a graphic design guide, along with extensive training on the website and associated marketing tools.
The result is business growth and a client more in control of the business, image & marketing.