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Image revitalisation

The Dubliner Live Music Bar, Puerto del Carmen, Lanzarote, Canary Islands

The task was to revitalise the image of this local live music pub to improve customer awareness, grow the business and attract new markets.

I developed a more dynamic image to fit with the demands of modern audiences. A new CMS website with many tools for building community, social networking and self promotion. Further branding of facebook and twitter, and setup of other social tools appropriate for this business.

The web development naturally led to the client seeing a need to improve physical signage and print promotion. New key signage applications and print material was produced with the same brand look and feel as is presented on the website.

A design toolkit was created for the client to enable them to create their own branded material, with a graphic design guide and electronic Word templates. Extensive training on the website and associated marketing tools was provided.