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Fresh Supermarket

IDENTITY CREATION

Internal supermarket at Sands Beach Resort Lanzarote

One of the many internal facilities in the resort is a small supermarket. The task, to refresh this supermarket was something larger than some of the other facilities. It required its own brand identity in order to communicate its offering more effectively, but at the same time fit into the brand mix for the resort as a whole.

I developed a name, an identity, a strategy for store layout with key signage, window decals, staff apparel, carrier bags etc. This creates an improved customer experience, engenders staff loyalty and adds value to the overall holiday experience as offered by Sands Beach Resort, Lanzarote.

The result was immediate with greater footfall and increased turnover.

sandsbeach.eu

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