Kayak del Mar

Brand Identity and website

Sea kayak, excursions & rentals in Lanzarote

The task was to create an evocative expression of this sporting activity business. The beautiful ocean as seen here in Lanzarote is inspiration enough to design an image which evokes a sense of cool adventure, as well as a comprehensive website offering a variety of services and options.

The identity was applied to several marketing applications, printed matter and signage.

A tri-lingual static html website was developed, alongside branded promotional printed matter. In 2012 a re-development of the website was created to ensure relevance and to enable the client to utilise the web as a more effective marketing tool. This was a content management system so the client could further develop the website in-house and add further offerings as and when he wanted.


photography: clients own

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