A new image for the annual Lanzarote International Marathon, Duathlon and related events
The task was to develop an identity which was linked with the local municipality of Teguise. An event which is run out of this borough, but can live beyond it’s origins. This initiative was created by Sands Beach, Costa Teguise.
A collection of logotypes with associated iconography have been developed to promote related sporting events. This graphic design identity solution incorporates the existing Teguise sun element from the town hall and provides a platform to build a strong brand for the sports offering.
A range of promotion print and web material is used to promote the events both on island and internationally through press and pr events.
The result is a strong awareness and a greater interest in Lanzarote as a sporting destination.James Mitchell