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Brand revitalization

RRT (Richter Rubber Technology) German Condom manufacturer in Malaysia

The task was to bring a very dated tired image of this Condom manufacturer into the 21st century. In addition there was a need to create a clear distinction between the manufacturing and commercial divisions of the business.

I refined the existing logo and invented a memorable strapline, reminiscent of the famous Audi strapline, thereby linking it to industry and manufacturing rather than sex. A distinct look and feel was developed which evoked the core values of the product and processes – clean and efficient.

I created all the website screens and associated imagery, with a lot of detailed photographic editing from photography provided by the client. This was specifically tailored to each division to reflect the nature of that business. I re-wrote the english website content, since this German client required it.

I also created a series of panels for an exhibition, using powerful, if a little cheeky, imagery to get the message across.

The result is a more powerful image in this competitive industry, and continued success for a company with a great heritage dating from the 1920′s.