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Sub-brand development

Sporting facilities, events and activities supported by Sands Beach

Created out of a need to establish a separate identity for Sands Beach Beachfront Resort sporting activity, the Sands Beach Active brand has now become a strong branded presence in its own right.

A structured format of brand signatures with associated iconography have been developed to promote the varied sporting events which Sands Beach Resort both host and sponsor, with a system for self promotion and sponsorship endorsement. This graphic design identity solution provides a strong platform to build a strong brand for the sports offering.

I continue to design related branded promotional material which range from printed matter, web, large format, flags, banners, exhibition, and apparel. The Resort has successfully repositioned itself as a sporting destination choice, due to it’s quality facilities and it’s clearly defined branded presence.

The result is a new and expanding market for this resort with an international presence.