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Brand identity

Independent consultancy service specialising in consumer policy & practice

The task was to develop a brand identity and strategy with a wide range of branded materials.

The logo was created by merging a stylised version of the initials of the two principal partners – JW+MA, since there was a requirement for these individuals to work on projects separately and have their own separate identities. This image is reminiscent of the DNA helix which has resonance with what they are achieving – dissecting strands of policy. I created a strap-line ‘catalyst for change’ – their roll as educators to key personnel in policy that in turn creates change in practice.

I continue to work with WA developing all their communication tools.