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Brand Creation

Delicatessen shop, Costa Teguise, Lanzarote, Canary Islands

The task, to create a new brand for a new delicatessen. I created a name, a look and feel and an interior scheme which represents the values of this family business and would be a stand out business in the location where it operates. A suite of communication tools were designed, including a website, to build awareness and community. Key signage ensured strong visibility on the street. A strong brand image provides a platform for expansion, additional shops and concessions.

Result, immediate awareness of a brand new business generating strong word of mouth.

Having created a successful brand, the owner continues to create new product lines. To successfully promote these food products, I designed a range of packaging and signage promotion.

A new biscuit range, a wide selection of coffees, a salt selection and a new range of chutneys, are the current offering from Brown Deli in Costa Teguise. The packaging systems build personality for the brand and also create a choice premium for the consumer.