Brand development
Privately owned classical concert venue and vacation stay, Lanzarote
The task was to create a branded look & feel for a classical concert venue which also has additional offerings – holiday rentals and an artist in residence programme. I devised a core idea which tied together all the offerings and a creative approach for a range of communication tools and promotional pieces.
A strategic plan for the website was devised and a marketing plan for 3rd party advertising.
The result is greater customer awareness, improved perception, increased visitor numbers.
2015 UPDATE: A new multilingual website to present the offering in a modern effective manner. Observing the brand originally created, but to build more drama into the user experience.
photography: clients own