Brand Creation
Litho, digital & large format printers
Having worked with colorworks for many years, and having created their first coherent brand image, the task was to retain their position as premier printer for Lanzarote by revitalising their brand image in both spanish and english markets and extend their communication toolkit.
A change of name to the international spelling of ‘color’ satisfies both markets and allows for the usage of a simpler more memorable URL, an evolution of the logotype and symbol creates a relevant up to date image. A new look and feel was developed along with brand guidelines and graphic design guidelines, so the client can consistently develop their own in-house & external communication tools.
A new cms website was built from scratch with a framework for expansion and relevant marketing tools for internal usage.
The result is a continued strong and relevant presence in the market place to retain strong customer base, and encourage new clients.
I continue to consult and design for this client.
