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Unique self-drive tours


Driveando is a new innovative concept, which delivers guided tours using your own car and a two way radio communication system. The tours visit the more ‘off the beaten track’ locations so the audience can truly experience the hidden gems of each location.


The task was to develop a compelling brand concept and visual execution for this brand new offering. I developed a simple visual vocabulary with strong colours and iconography to communicate what it does. I created a distinct brandmark along with a brandmark extension to be clearly identifiable, especially on vehicles, signage, merchandise and clothing. I designed a literature suite system for printed matter; flyers, posters, presentation templates, and web.