Driveando
Unique self-drive tours
SUMMARY
Driveando is a new innovative concept, which delivers guided tours using your own car and a two way radio communication system. The tours visit the more ‘off the beaten track’ locations so the audience can truly experience the hidden gems of each location.
WHAT I DID
The task was to develop a compelling brand concept and visual execution for this brand new offering. I developed a simple visual vocabulary with strong colours and iconography to communicate what it does. I created a distinct brandmark along with a brandmark extension to be clearly identifiable, especially on vehicles, signage, merchandise and clothing. I designed a literature suite system for printed matter; flyers, posters, presentation templates, and web.
