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Brand creation

Internal supermarket at Costa Sal Resort, Matagorda, Lanzarote

One of the many internal facilities in the resort is a small supermarket. The task was to create an image which would be inviting, evoke company values and in turn promote purchase. Even though it is part of a complex, it required its own brand in order to communicate its offering more effectively, but at the same time fit into the brand mix for the resort as a whole.

I developed a name, an identity, a strategy for store layout and design with key signage, staff apparel, carrier bags etc. This creates an improved customer experience, engenders staff loyalty and adds value to the overall holiday experience as offered by Costa Sal Resort, Lanzarote.